What's in a Brand Name? A Note on the Onomastics of Brand Naming
- URSULA K. LE GUIN,
- LITERARY ONOMASTICS,
- AESTHETICS OF INVENTED NAMES,
- NAMES IN SCIENCE FICTION AND FANTASY
Copyright (c) 2011 Maney Publishing
This work is licensed under a Creative Commons Attribution 4.0 International License.
This note looks at the main strategies used by marketers and manufacturers to name products. It gives an overview of these strategies, starting with the history of brand-naming and ending up with the current practice of using Internet-style strategies for naming products. The idea in brand-naming is to create a “code” of latent meanings for the product that the consumer can grasp either consciously or unconsciously.
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