Vol. 16 No. 2 (1968)
Research Article

Stimulus Implications of Television Soap Opera Names

Published 1968-06-01

References

  1. Boyle, Dorothy S., Manager, Program Records-Information, Columbia Broadcasting System, Inc., New York, New York. Personal communication with the author, January 30, 1967.
  2. Cole, Kathryn S., Manager, Department of Information, National Broadcasting Company, Inc., New York, New York. Personal communication with the author, February 3, 1967.
  3. Glick, I. O., and Levy, S. J., Living With Television (Chicago : Aldine Publishing Company, 1962).
  4. Stedman, R. W., A History of the Broadcasting of Daytime Serial Dramas in the United States. Unpublished doctoral dissertation, University of Southern California, (June) 1959.