A Pragmatic-Cognitive Approach to Brand Names: A Case Study of Rioja Wine Brands Lorena Pérez Hernández 33-46 2013-03-01
The Linguistics of Name Translation: Preferred Personal and Business Names in English, Korean, and Chinese Jong-mi Kim 104-124 2020-04-02
From Veronal to Quviviq: A Lexicological Analysis of Trade Names for Prescription Sleeping Pills from 1903 to 2022 Pascaline Faure 37-48 2024-12-02
Translating Character Names in Fantasy Literature: A Study of the Turkish Translation of Invented Names in Mervyn Peake's Gormenghast Triology Naile Sarmaşık 1-10 2022-06-03
Nation Rebranding in Turkey: Etymological Hypersensitivities, Connotational Tensions, and Populist Agendas Ali Fuad Selvi 26-35 2025-09-02
How Three Different Translators of The Holy Qur’an Render Anthroponyms from Arabic into English: Expanding Vermes’s (2003) Model of Translation Strategies Mahmoud Afrouz 21-29 2021-11-15
From Aunt Chilada's to Cactus Willy's: Gender Naming in the Marketing of Food in Arizona Alleen Pace Nilsen 29-52 1995-03-01
Beyond the Branding Iron: Cattle Brands as Heritage Place Names in the State of Montana Carol G. Lombard, Theodorus Du Plessis 224-233 2016-10-01
Unreal Estate: Words, Names and Allusions in Suburban Home Advertising Darrell A. Norris 365-380 1999-12-01
Wholesale Apocalypse: Brand Names in Margaret Atwood’s Oryx and Crake Marinette Grimbeek 88-98 2016-04-02
Take That, Westlife, and the Backstreet Boys: A Linguistic Analysis of the Discourses Surfacing in Boyband Names Heiko Motschenbacher 28-39 2024-09-11
Adopting French Names as Identity Markers among Second Foreign Language (L3) Learners in China Ying Qi Wu, Shan Shan Li 31-45 2023-06-08
For the Love of Karen: A Socio-onomastic Investigation into Prejudice and Discrimination Targeting Karen and its Name-Bearers I. M. Nick 41-60 2025-03-24
Lexico-Cultural Variations in Product Naming: A Note on the Names of Handcrafted Soaps Lindsey N. H. Chen 76-87 2020-04-02