Vol. 66 No. 4 (2018)
Article

Recipe Names as a Gateway to Interpersonal Communication

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  • Natsuko Tsujimura
DOI: https://doi.org/10.1080/00277738.2018.1452941

Published 2018-10-02

Keywords

  • Lanham Act,
  • trademark,
  • US Constitution,
  • brand names,
  • Supreme Court,
  • freedom of speech
    • ...More
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Copyright (c) 2018 American Name Society

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Abstract

An examination of Japanese cookbooks from the early twentieth century to date demonstrates that changes in the nature of recipe names over the past 87 years have made the relationship between the writer and the audience closer. Recipe names have come to be more informative and creative through the rich use of mimetics, metaphors, and word play. Furthermore, they have become more personalized and stylized. The personal stories behind these recipe names help the author elicit in readers a sense of camaraderie and/or nostalgic memories that specific food items in a given historical period evoke. This article demonstrates two things: what seem to be simple names for recipes can be regarded as a gateway to interpersonal communication between the author and audience; and recipe names have evolved into an increasingly enriched form of communication over time by ingenious use of various tools available in the language.

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