Vol. 66 No. 2 (2018)
Article

A Note on Selected Craft Beer Brand Names

PDF
  • Frank Nuessel
DOI: https://doi.org/10.1080/00277738.2018.1453278

Published 2018-04-03

Keywords

  • Anthroponymy,
  • socio-onomastics,
  • gender patterns,
  • Spanish,
  • Basque

Copyright (c) 2018 American Name Society

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This note addresses selectively the names of craft beers produced by U.S. microbreweries. It considers the following points: (1) a brief history of beer, (2) the rise of the microbrewery in the U.S., (3) a definition of microbrewery, (4) a brief discussion of beer and craft beer in popular culture (film, television, collecting beer paraphernalia), and (5) a selected list of craft beer brand names to illustrate their referents.

PDF

References

  1. Averill, Graham. 2014. “100 Craft Beers Every Beer Lover Should Drink.” Accessed February 24, 2018. https://www.pastemagazine.com/blogs/lists/2014/05/100-craft-beers-you-have-to-drink.html?a=1
  2. Beer Styles Study Guide. 2018. Accessed February 21, 2018. https://www.craftbeer.com/beer/beer-styles-guide
  3. Breslouer, Lee. 2016. “Craft Beer Is Officially out of Names.” Accessed February 24, 2018. https://www.thrillist.com/drink/nation/craft-beer-funny-names
  4. Brewers Association. 2018a. “Brewers Association Timeline.” Accessed February 18, 2018. https://www.brewersassociation.org/brewers-association/history/brewers-association-timeline/
  5. Brewers Association. 2018b. “Craft Brewer Definition.” Accessed February 17, 2018. https://www.brewersassociation.org/brewers-association/craft-brewer-definition/
  6. Brewers Association. 2018c. “History of Craft Brewing.” Accessed February 18, 2018. https://www.brewersassociation.org/brewers-association/history/history-of-craft-brewing/
  7. Brooks, Jay R. 2012. “Beer in Art.” In The Oxford Companion to Beer, edited by Garrett Oliver, 64–65. Oxford: Oxford University Press.
  8. Brooks, Jay R. 2018. “Fictional Beer Brands.” Brooks Beer Bulletin. Accessed February 18, 2018. http://brookstonbeerbulletin.com/fictional-beer-brands/.
  9. Collector’s Weekly. 2018. Accessed February 21, 2018. https://www.collectorsweekly.com/breweriana/overview
  10. Danesi, Marcel. 2006. Brands. New York: Routledge.
  11. Danesi, Marcel. 2009. Dictionary of Media and Communications. Armonk, NY: M. E. Sharpe.
  12. Danesi, Marcel. 2011. “What’s in a Brand Name? A Note on the Onaomastics of Brand Names.” Names: A Journal of Onomastics 59 (3): 175–185.10.1179/002777311X13082331190119
  13. Earl Hayes Press. 2018. 107017 Sherman Way, Sun Valley, CA 91352. Accessed February 21, 2018. http://www.theearlhayspress.com/
  14. Eckhardt, Fred. 1989. The Essentials of Beer Style: A Catalog of Classic Beer Styles for Brewers and Enthusiasts. Portland, OR: Fred Eckhardt Communications.
  15. Elzinga, Kenneth G., Carol Horton Tremblay, and Victor J. Tremblay. 2015. “Craft Beer in the United States: History, Numbers, and Geography.” Journal of Wine Economics 10, no. 3: 242–274.10.1017/jwe.2015.22
  16. Evans, Jeff. 2012. “Labeling Information.” In The Oxford Companion to Beer, edited by Garrett Oliver, 527–528. Oxford: Oxford University Press.
  17. Gerben Law Firm. 2018. “How to Trademark a Beer Name.” Accessed February 22, 2018. file:///Users/franknuessel/Desktop/Craft%20Beer%20Names-2-3-18/How%20To%20Trademark%20a%20Beer%20Name.html
  18. Glover, Brian. 2012. “Brewerania.” In The Oxford Companion to Beer, edited by Garrett Oliver, 159–160. Oxford: Oxford University Press.
  19. Hindy, Stephen. 2012. “Brewers Association.” In The Oxford Companion to Beer, edited by Garrett Oliver, 160. Oxford: Oxford University Press.
  20. Jackson, Michael. (1977) 1982. The World Guide to Beer. Philadelphia, PA: Running Press.
  21. Krutulyte, R., A. L. Costa, and K. G. Grunert. 2009. “A Cross-Cultural Study of Cereal Food Quality Perception.” Journal of Food Products Marketing 15: 304–323.10.1080/10454440902966884
  22. Layer, Patrick. 2016. “Top 20 Funniest and Craziest Beer Names.” Accessed February 24, 2018. https://www.minibrew.io/blog/top-20-funniest-and-craziest-beer-names/
  23. Lincoln, Anda, and Horst Dornbusch. 2012. “Law.” In The Oxford Companion to Beer, edited by Garrett Oliver, 541–544. Oxford: Oxford University Press.
  24. Nuessel, Frank. 2007. “Collecting: A Semiotic Perspective.” In Semiotics 2004/2005, edited by Stacy Monahan, Benjamin Smith, and T. Prewitt, 218–232. Ottawa: Legas.
  25. Nuessel, Frank. 2010. “A Note on the Names for Energy Drink Brands and Products.” es: A Journal of Onomastics 58(2): 102–110.
  26. Nuessel, Frank. 2014. “A Note on the Brand Names for Bath Salts.” Names: A Journal of Onomastics 62 (1): 49–56.10.1179/0027773813Z.00000000067
  27. Nuessel, Frank. 2016. “A Note on Selected Brand Names of E-Cigarettes.” Names: A Journal of Onomastics 64 (1): 41–49.10.1080/00277738.2016.1118864
  28. Nuessel, Frank. 2017. “A Note on Selected Names of Colorado Medical Marijuana Dispensaries.” Names: A Journal of Onomastics 65 (2): 112–120.10.1080/00277738.2017.1304103
  29. Oliver, Garrett. 2012a. “Beer Styles.” In The Oxford Companion to Beer, edited by Garrett Oliver, 114–117. Oxford: Oxford University Press.
  30. Oliver, Garrett. 2012b. “Craft Brewing.” In The Oxford Companion to Beer, edited by Garrett Oliver, 270–273. Oxford: Oxford University Press.
  31. Oliver, Garret. 2012c. “The History of Beer.” In The Oxford Companion to Beer, edited by Garrett Oliver, 435–441. Oxford: Oxford University Press.
  32. Oliver, Garrett. 2012d. “Microbrewery.” In The Oxford Companion to Beer, edited by Garrett Oliver, 585–586. Oxford: Oxford University Press.
  33. Oliver, Garrett. 2012e. “Preface.” In The Oxford Companion to Beer, edited by Garrett Oliver, ix–xi. Oxford: Oxford University Press.
  34. Pomranz, Mike. 2018. “The 25 Most Important American Craft Beers Ever Brewed.” Accessed February 24, 2018. http://www.foodandwine.com/beer/craft-beer/25-most-important-american-craft-beers-ever-brewed
  35. Standage, Tom. 2005. A History of the World in 6 Glasses. London: Bloomsbury.
  36. Stevens, Serena D. 2018. “The Effects of Brand Name on Quality Perception and Preference.” Accessed February 17, 2018. https://www.ucollege.edu/files/users/savannah/docs/Stevens%20Upper%20Division%20Research%20Writing.pdf
  37. Wordlab. 2018. “Craft Beer Name Generator.” Accessed February 18, 2018. https://www.wordlab.com/name-generators/craft-beer-brand-name-generator/

Similar Articles

<< < 144 145 146 147 148 149 150 151 152 153 > >> 

You may also start an advanced similarity search for this article.