Vol. 58 No. 2 (2010)
Article

A Note on Names for Energy Drink Brands and Products

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  • Frank Nuessel
DOI: https://doi.org/10.1179/002777310X12682237915188

Published 2010-06-01

Copyright (c) 2010 Maney Publishing

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Abstract

This note examines selectively the names and language associated with popular energy drinks. It defines energy drink, provides a brief history of these products, describes their characteristics, and discusses the names and language used in the marketing of such products. It includes a table of the most popular beverages lists the products by brand and name.

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