Vol. 64 No. 1 (2016)

A Note on Selected Brand Names of E-Cigarettes

Published 2016-01-02


  • Ragnarøk,
  • religious and mythological names,
  • lexicalization of names,
  • libfixing,
  • The Elder Edda,
  • Kvinden i Buret,
  • The Keeper of Lost Causes,
  • Jussi Adler-Olsen
  • ...More


This brief note has a fourfold purpose: (1) to define the concept of “e-cigarette”; (2) to discuss succinctly collateral aspects of e-cigarettes (product development, health and legal features, linguistic dimensions); (3) to explain the notion of brand name; and (4) to review selectively brand names for e-cigarettes in order to determine the marketing strategies employed. Finally, there is an appendix with a corpus of the selected e-cigarette brand names.


  1. (number). 2014. <http://en.wikipedia.org/wiki/777_(number)< (accessed December 30 2014).
  2. Best Electronic Cigarette Brands for 2014. 2014. <http://quitsmokingcommunity.org/electronic-cigarettes/> (accessed December 14 2014).
  3. Bloog. 2015. <http://www.urbandictionary.com/define.php?term=bloog> (accessed January 4 2015).
  4. Blu. 2015. <http://www.acronymfinder.com/BLU.html> (accessed January 4 2015).
  5. Centers for Disease Control. 2015. “E-cigarette use triples among middle and high school students in just one year.” <http://www.cdc.gov/media/releases/2015/p0416-e-cigarette-use.html> (accessed April 21 2015).
  6. Danesi, Marcel. 2002. Persuasive Signs. Berlin: Mouton de Gruyter.
  7. MarcelDanesi. 2006. Brands. New York: Routledge.
  8. MarcelDanesi. 2009a. Dictionary of Media and Communications. Armonk, NY: M. E. Sharpe.
  9. MarcelDanesi. 2009b. X-Rated! The Power of Mythic Symbolism in Popular Culture. New York, NY: Palgrave Macmillan.
  10. MarcelDanesi. 2013. “Brand Names.” In Encyclopedia of Media and Communication, ed. MDanesi. Toronto: University of Toronto Press, 82–84.
  11. Lauren MDutraStanton AGlantz. 2014. “Higher International Electronic Cigarette Use Among Never Smoker Adolescents.” Journal of Adolescent Health55: 595–597.
  12. Electronic Cigarette. 2014. <http://en.wikipedia.org/wiki/Electronic_cigarette> (accessed December 20 2014).
  13. Electronic Cigarettes Reviews. 2014. <https://www.electroniccigarettesreviews.net/> (accessed December 14 2014).
  14. Daniel PGiovencoMJane LewisDCristine. Delnevo. 2014. “Factors Associated with E-Cigarette Use: A National Population Survey of Current and Former Smokes.” American Journal of Preventive Medicine 47: 476–480.
  15. Rachael AGranaPamela MLing. “‘Smoking Revolution’ A Content Analysis of Electronic Retail Websites.” The American Journal of Preventive Medicine 46: 395–403.
  16. A History of E-Cigarette Brands. 2014. <https://unlimitedecigs.com/history-ecigarette-brands> (accessed January 6 2015).
  17. Legal Status of Electronic Cigarettes. 2014. <http://en.wikipedia.org/wiki/Legal_status_of_electronic_cigarettes> (accessed December 28 2014).
  18. WasimMaziak. 2014. “Harm Reduction at the Crossroads: The Case of E-Cigarettes.” American Journal of Preventive Medicine 47(4): 505–507.
  19. FrankNuessel. 1992. The Study of Names: A Guide to the Principles and Topics. Westport, CT: Greenwood Press.
  20. FrankNuessel. 2010. “A Note on Names for Selected Energy Drinks.” Names: A Journal of Onomastics58: 102–110.
  21. FrankNuessel. 2014. “A Note on the Brand Names of ‘Bath Salts.’” Names: A Journal of Onomastics62: 49–56.
  22. The Numerology Number 777 Essence. 2014. <http://affinitynumerology.com/number-meanings/the-numerology-number-777-essence.php> (accessed December 30 2014).
  23. “The Oxford Dictionary Word of the Year is ... Vape.” 2014. <http://blog.oxforddictionaries.com/2014/11/oxford-dictionaries-word-year-vape/> (accessed December 20 2014).
  24. VancePackard. 1957. The Hidden Persuaders. New York, NY: David McKay Company, Inc.
  25. Patent. Smokeless Non-Tobacco Cigarette. 2014. <http://www.google.com/patents/US3200819> (accessed December 26 2014).
  26. Pauly, J. L. Qiang and M. B. Barry, 2007. “Tobacco-Free Electronic Cigarettes and Cigars Deliver Nicotine and Generate Concern.” Tobacco Control 16(5): 357.
  27. Carol ARikerKiyoungLeeAudreyDarvilleEllen JHahn. 2012. “E-Cigarettes: Promise or Peril?” Nursing Clinics47(1): 159–171.
  28. SabrinaTavernise. 2015. “Teenagers Pick Up E-Cigarettes, As Old School Smoking Declines.” The New York Times, April 17, A-1, A-3.
  29. Cyrus KYaminAsafBittonDavid WBates. 2010. “E-Cigarettes: A Rapidly Growing Internet Phenomenon.” Annals of Internal Medicine153: 607–609.
  30. Zhu, Shu-Hong, Jessica Y. Sun, Erika Bonnevie, Sharon E. Cummins, Anthony Gamst, Lu Yin, and Madeleine Lee. 2014. “Four Hundred and Sixty Brands of E-Cigarettes and Counting: Implications for Product Regulation.” Tobacco Control 23(3): Four Hundred and Sixty Brands of E-Cigarettes and Counting: Implications for Product Regulation. <http://tobaccocontrol.bmj.com/content/23/suppl_3/iii3.full> (accessed December 14 2014).
  31. BenjaminZimmerJaneSolomonCharles ECarson. 2014. “Among the New Words.” American Speech 89: 348–374.
  32. Zyoud, Sa’ed H., Samah W. Al-Jabi, and Waleed M. Sweileh. 2014. “Worldwide Research Productivity in the Field of Electronic Cigarette: A Bibliometric Analysis.” BMC Public Health 14: 667–684.